Abstract: People in India love music and consider it a part of their lives. Old songs and folk tunes, you know, they pass from one person to another. These days many young folks do music degrees in college. But after college? Many can’t find jobs. Funny thing is, people who didn’t study music can sing at home, record a song on phone, put it on YouTube or Instagram, and they get views and cash. They just know how to use the internet better, That’s it. This paper just talks about this. Like, why do students with degrees have no work but local singers make money online? If we look.....
Key Word: Folk Music, Digital Platforms, Music Education, Youth Unemployment, Social Media Monetization.
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