Abstract: In the digital economy era, Batik MSMEs increasingly rely on social media to construct product value, customer trust, and cultural legitimacy. This study tries to examine the role of persuasive linguistic strategies in shaping behavioral accounting practices within the digital marketing activities of Batik Garutan MSMEs. However, behavioral accounting.......
Keywords: Batik Garutan MSMEs, behavioral accounting, digital marketing discourse, hypnosis language, linguistic strategies
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