[1]. Alonso-Dos-Santos, M., Rejón Guardia, F., Pérez Campos, C., Calabuig-Moreno, F., & Ko, Y. J. (2018). Engagement in sports virtual brand communities. Journal of Business Research, 89, 273–279. https://doi.org/10.1016/j.jbusres.2017.12.053
[2]. Bijmolt, T. H. A., Leeflang, P. S. H., Block, F., Eisenbeiss, M., Hardie, B. G. S., Lemmens, A., & Saffert, P. (2010). Analytics for customer engagement. Journal of Service Research, 13(3), 341–356. Scopus. https://doi.org/10.1177/1094670510375603
[3]. Bowden, J. (2009). The Process of Customer Engagement: A Conceptual Framework. The Journal of Marketing Theory and Practice, 17, 63–74. https://doi.org/10.2753/MTP1069-6679170105
[4]. Brandon, M., Zhang, J., Hollenbeck, C., Suggs, W., & Connaughton, D. (2019). Conceptualizing Sense of Membership in a Sport Fan Community [journal of Sport Behavior]. 42, 332–364.
[5]. Casper, J., Pfahl, M., & McCullough, B. (2014). Intercollegiate Sport and the Environment: Examining Fan Engagement Based on Athletics Department Sustainability Efforts. Journal of Issues in Intercollegiate Athletics, 7, 65–91.