IOSR-JBM   Volume-28 ~ Issue-7 ~ July 2026

Abstract: This study examined the impact of sustainable logistics systems on the growth of maritime companies in Delta State. It focused on the extent to which maritime companies in Delta State have adopted sustainable logistics systems in their operations; the effect of sustainable logistics systems on the operational efficiency of maritime companies; the influence of sustainable logistics systems on the cost-effectiveness and financial growth of maritime companies; the impact of sustainable logistics systems on the competitive advantage and market relevance of...

Keywords: Sustainable Logistics, Maritime Companies, Growth, Logistics Systems, Supply Chain

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Abstract: Purpose: This study investigates how the substitution of human advertising models with AI-generated imagery affects consumer schema incongruence, source credibility perceptions, and purchase intention across luxury and fast fashion advertising contexts, and quantifies the economic cost of that substitution in willingness-to-pay terms. Design/Methodology/Approach: Three studies were conducted. Study 1 used a 2 (model type: Human vs. AI-Generated) × 2 (fashion...

Keywords: AI-generated advertising models; schema incongruence; willingness to pay; consumer AI skepticism; uncanny valley; source credibility; conjoint analysis; support vector machine

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Https://Doi.Org/10.1007/BF00994018.