Abstract: The home textile market is growing at a very fast pace. Sustainability is becoming a major concern in the industry as a whole, with consumers and companies alike working toward environmentally friendly practices and products. The market needs more options to be added for more functional, performance-enhancing and value-added items and for better health, more comfort and superior lifestyle. The present study aims to understand the requirements of the consumers, their preferences, their buying behaviour, their eco-concerns & consumer satisfaction. To know whether there is a need for a change in the existing home furnishings with particular reference to bed sheets used by consumers. A survey design was used and responses were gathered..........
Keywords: Awareness, Comfort, Consumer preferences, eco-friendly finishes, home furnishings, Bed sheet.
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