ABSTRACT: Mobile Instant Messaging (MIM) encompasses a range of internet-based facilities that enable exchange of real-time messages using mobile phones. The value of MIM has widely been recognized in recent times, instigating an upsurge in its use across all segments of society. The upsurge underscores the potential of MIM in universities due to the strengths the technology presents such as real time messaging, versatility, portability, affordability among others. In spite of manifested value of MIM, institutions are yet to embrace the technology fully.
Keywords: Information Success Model, Instant Messaging, Mobile Instant Messaging, success factor
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