IOSR-JBM   Volume-2 ~ Issue-6 ~ Jul-Aug-2012

Paper Type	:	Research Paper
Title	:	Innovative HR Strategies for SM
Country	:	India
Authors	:	Krishna Kishore, Mousumi Majumdar, Vasanth Kiran
	:	10.9790/487X-0260108

Abstract: The Small and Medium Scale Enterprises being very volatile in nature take high amount of risk. It is therefore imperative for them to address the uncertainty through reliable and loyal work force which can shoulder them in good and bad times. HR has the challenge of attracting talent on role dimension and then retaining that talent by providing a professionally driven organization culture. Due to low degree of bureaucracy and leaner work force structure, it is easier for HR to implement change management programs in SMEs. The HR faces the challenge to adhere to the agreed policy norms which succumb to exemption from the owners. HR also needs to understand that the owners do not want to feel themselves devoid of decision making power due to change in policies. HR professionals need to be conscious that professionalism without the loss of agility and responsiveness is the right transformation direction for SME's success. This paper analyses the various innovative HR strategies that can lead to change management and as such ensure a sustainable future for the SMEs.
Key words: SME, HR, Strategy, Developing countries, Innovation, Organization citizen behavior

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Paper Type	:	Research Paper
Title	:	Recognizing the Effective Factors in Social Responsibility Promotion of Saipa Automobile- Manufacturing Group
Country	:	Iran
Authors	:	Reza Najafbagy, Mehdi iran nejad parizi, Mohammad Reza Zomorrodian, Zeinolabedin amini sabegh
	:	10.9790/487X-0260913

Abstract: Social responsibility of a organizaction has been a noticeable and important issue in recent years and has great impact on stability of every organization continuation. Excellent corporations as responsible organizations should be act according to their commitment for explaining and responding to their beneficiaries about their performance and make sure that this commitments have been fulfilled in the organization. Thus social responsibility has bilateral advantages for then in such a manner that either organization makes a profit from more consolidated and behavioral approach and community and beneficiary parties will have a better attitude about organization performance. In this paper author claim that Iran automobile manufacturing companies have no motivation to observe social responsibility for many reasons. Whereas observing social responsibility may be considered as a way to decrease these sicknesses and promot the quality products and finally to increase life safety of drivers and society. After examining the existence literatures and operational research, the promotive factors of social responsibility in automobile manufacturing Companies have been extracted and the extent of each influencing foctor have been identified
Keywords: Social responsibility, quality in different areas, clearness in giving services, responsiveness, observing social-moral principles, affiliated compiles laws, observance of beneficiaries'rights.

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Paper Type	:	Research Paper
Title	:	Marketing in the New Millennium: Emerging Issues and Trends
Country	:	India
Authors	:	Jaspal Singh
	:	10.9790/487X-0261423

Abstract: Given the focus on marketing research, the present paper combines both the academic and the practitioner perspectives to highlight several issues and emerging trends that will shape the role of marketing research in the new millennium. These include redefinition of marketing researcher, the ongoing nature of marketing research, qualitative research, Internet marketing research, and ethical issues in marketing research.

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