IOSR-JBM   Volume-1 ~ Issue-1 ~ May-Jun-2012

Paper Type	:	Research Paper
Title	:	Change Management through Productive Social Networking
Country	:	India
Authors	:	Prof. Yogesh Brahmankar
	:	10.9790/487X-0110105

Abstract: The study identifies the forces of changes in today‟s turbulent industrial scenario dominated by technology and diverse workforce. It explores the concept of change management with the insights on "Productive Social Networking" within the organizations. The study proposes the model of agile organisation based on constructive social networking and e-learning. Also, "Sustainability requirements‟ is identified as the major driving force for strategic agility in response to changes. The model explains the role of productive social networking in fostering creativity and innovation among employees and employee groups. It also focuses on the requirement of agility in human resources or talent to have creative solutions in the direction of sustainable development. The study proposes concept of agile change management with appropriate use of technology.
KeyWords: productive social networking, agile human resources, agile change management,

[1] Malcolm Gladwell, "The Tipping Point- How little things can make big difference", Brown 2000.
[2] Richard Daft , "Organisational Theory, Change and Design", Cenage Learning,2009.
[3] Udai Pareek, "Understanding Organisational Behaviour", Oxford University Press,2008.
[4] Stephen Robbins, Timothy Judge , " Organisational Behaviour", Prentice Hall India, 2007.
[5] John W.Newstrom, "Organisational Behaviour, Human Behaviour at work" Tata McGraw Hill, 2007.
[6] "Our common Future, A report of the world Commission on environment and development," A/42/427, August, 1987-.Chaired by Burtland.

Paper Type	:	Research Paper
Title	:	E-crimes: An Application of Neutralization Theory
Country	:
Authors	:	Dr.Niveen Ezzat Aly
	:	10.9790/487X-0110621

Abstract: Studies have argued that misbehavior of consumers is becoming increasingly prevalent in certain sectors. However, online consumer misbehavior is comparatively under-researched. The focus of the current study is peer-to-peer activities, including copying music, movies, software or video games: a phenomenon which affects the entertainment sector as a whole and costs the industry billions of pounds each year. Neutralization theory provides a potentially fruitful perspective from which to explore consumer justifications and rationalizations for their online misbehavior. The aim of this paper is to explore the extent to which peer-to-peer users employ techniques of neutralization to justify prior-to behavior or rationalize their activities post behavior. First, a review of online customer misbehavior is provided, followed by an overview of existing research into the techniques of neutralization. Following a discussion of the research methods employed, findings regarding the peer-to-peer online misbehaviors and neutralization techniques are presented. Data analysis reveals that peer-to-peer file-sharers employ (often multiple) techniques of neutralization in order to pre-justify or post-event rationalize their activities, including: denial of victim; denial of injury; denial of responsibility; claim of normality; claim of relative acceptability; justification by comparison; and appeal to higher loyalties. The paper concludes with a series of implications for both theory and practice.
Keywords-neutralization theory, consumer misbehavior, e-crimes, digital piracy, neutralization theory techniques, dysfunctional consumer behavior, peer-to-peer interaction.

[1] Al-Rafee, S. and Cronan, T.P. (2006) ‗Digital Piracy: Factors that Influence Attitude toward Behavior', Journal of Business Ethics 63(3): 237–59. Downloaded from mtq.sagepub.com at Cairo University on January 10, 2012 marketing theory 9(4)articles 398
[2] Albers-Miller, N.D. (1999) ‗Consumer Misbehavior: Why People Buy Illicit Goods', Journal of Consumer Marketing 16(3): 273–85.
[3] Alvarez, A. (1997) ‗Adjusting to Genocide: The Techniques of Neutralization and the Holocaust', Social Science History 21(2): 139–78.
[4] Atmeh, M. and Al-Khadash, H. (2008) ‗Factors Affecting Cheating Behavior among Accounting Students (Using the Theory of Planned Behavior)', Journal of Accounting, Business & Management 15: 109–25.
[5] Azeez, W. (2002) ‗Music Downloads Used as Trial ahead of CD Purchase', New Media Age, 7 November, p. 14.
[6] Bhal, K.T. and Leekha, N.D. (2008) ‗Exploring Cognitive Moral Logics Using Grounded Theory: The Case of Software Piracy', Journal of Business Ethics 81(3): 635–46.
[7] Bhattacharjee, S., Gopal, R.D. and Sanders, G.L. (2003) ‗Digital Music and Online Sharing: Software Piracy 2.0?', Communication of the ACM 46(7): 107–11.
[8] Blackburn, D. (2004) ‗On-line piracy and recorded music sales', Harvard Business School, working paper, 1–60.
[9] Brennan, W.C. (1974) ‗Abortion and the Techniques of Neutralization', Journal of Health and Social Behavior 15(4): 538–65.
[10] Bryman, A. (2004) Social Science Research Methods. Oxford: Oxford University Press.

Paper Type	:	Research Paper
Title	:	Product innovation and its influence on consumer purchasing pattern – a study on packaged dairy products in Bettiah (west Champaran, Bihar)
Country	:	India
Authors	:	Dr. D. ASHOK, ABHAY PRAKASH SRIWASTWA
	:	10.9790/487X-0112228

Abstract : This article throws light on the usage pattern and the reasons behind low sensitivity of packaged dairy products. This paragraph obtains information concerning consumers' preferences and knowledge of processing organic/dairy products. It also identifies those consumers who are most likely to get processed organic/dairy products. The objectives of this study were to examine the usage pattern, user preferences, and scopes for products change, with respect to the packaged (and branded) dairy products in the town; Bettiah, West Champaran, Bihar. The researcher has used a descriptive research study using a structured questionnaire for collecting the necessary details for research analysis. Descriptive frequencies analysis used to determine the user or household characteristics that affect the purchase order related to packaged dairy products. The study also showed that, the family size and families with higher earnings were more concerned with quality of packaged dairy product. Further, this study also revealed that, majority of the population living in rural areas still uses the unprocessed, unbranded local dairy products only, which are neither healthy nor enriched with nutrients.
Key words: Packaged Dairy Product, Innovation, and Purchasing Pattern.

[1] Hannah Jane McKnight, (2007) Organic Milk: Consumers and their purchasing patterns: Virginia Polytechnic Institute and State University.
[2] Frank H. Fuller, John C. Beghin, and Scott Rozelle, (Nov. 2004) Urban Demand for Dairy Products in China: Evidence from New Survey Data, Working Paper 04-WP 380, Center for Agricultural and Rural Development Iowa State University (www.card.iastate.edu).
[3] John C. Beghin, Dairy Markets in Asia: (Sep. 2005) An overview of recent findings and Implications, briefing Paper 05-BP 47, Center for agriculture and rural development, Iowa State University.
[4] B. K. Roy, K. S. Haque, M. R. Islam, M. Hasanuzzaman & M. M. Rahman, (2002), Consumption Pattern of Milk and Milk Products among different income levels in some selected areas of Bangladesh, Pakistal Journal of Nutrition 1 (6): 282 – 287.
[5] Hayley H. Chouinard, David E. Davis, Jeffrey T. laFrance & Jeffrey M. Perloff, (2005), Milk Marketing Order Winners and Losers, School of Economic Sciences, Washington State University.
[6] Suku Bhaskaran, )1996), Culture‟s Consequences: Dairy Market Opportunities in India, Marketing Bulletin, 7, 39 – 50.
[7] Zakowska – Biemans S, (2008), Consumers Values and Motives regarding organic food products in Poland, 16th IFOAM organic world congress, Modena, Italy, June 16-20.
[8] Food and Beverages Survey, (2006) FICCI.
[9] Processed Food and Agribusiness: Opportunities for investment in India, (2007), A knowledge paper, FICCI and KPMG.