IOSR-JBM   Volume-15 ~ Issue-3 ~ Nov-Dec-2013

Paper Type	:	Research Paper
Title	:	Intrinsic Value A Base to Pick Scrip
Country	:	India
Authors	:	Haritha, Ravi V., Dr. O. Ravisankar
	:	10.9790/487X-1530105

Abstract: Investment means sacrificing some money value in the present with the expectation of making gains in the future. Every investor is interested in knowing the appropriate timing for investment, as well as the best avenue for investment. For investing the surplus money, the investor should be willing to pay the certain value for the stock. To know about the real value of the stock is not easy for the investor. At a same time, it is not so easy to find out the real worth for the company stock. Certain analysis can be used to select the stock for investment, like Fundamental analysis and Technical analysis. Thus, this research work is done for facilitating the investor to know about the worth able value of the stock for investment. This research paper is aims to arrive at the intrinsic value of shares.

Keywords: Dividend per share, D/P ratio, Price Earning ratio, Intrinsic value, Fundamental Analysis.

[1]. www.Investopedia.com
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[4]. www.livemint.com
[5]. Investment Analysis & Portfolio Management, 4th Edition, 2008, Prasanna Chandra, Himalaya Publishers.

Paper Type	:	Research Paper
Title	:	Emotional Advertisement the Altering Realm of Integrated Marketing Communication
Country	:	India
Authors	:	Mrs. Athira Keerthi R., Mr. Pradeep S., Mr.Prabhakar K.
	:	10.9790/487X-1530608

Abstract: Operating a business without advertisement is just like "winking at a beautiful girl in the dark" where we know what we are doing but she doesn't know anything. The actual enormous advertisement of all time has captured the emotional instant, has wrapped their brands in the words and images of that emotional moment and their served that package up for sale to those alike emotions. The cost efficiency becomes the driven force of increasing wealth in the Indian context through integrated marketing communication. The diversified cultural practices of Indians are creating opportunities for the corporate to take on emotional advertisement to communicate. The primary objective of the research is to understand the concept of integrated marketing communication, emotional advertisement and its impact on purchaser behavior.

Keywords: Advertisement, Cost efficiency, Diversified cultural practice, Emotional, Purchaser behavior.

[1] http://en.wikipedia.org/wiki/emotional_intelligence
[2] http://psychology.about.com/od/personalitydevelopment/a/emotionalintell.htm
[3] http://indian-amps.blogspot.com/2011/01/indians-emotional-valcano-burst.html
[4] http://in.answers.yahoo.com/question/index?qid=20100312041251AAcoMMU
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Paper Type	:	Research Paper
Title	:	Women Entrepreneur In India
Country	:	India
Authors	:	Ms. Yogita Sharma
	:	10.9790/487X-1530914

Abstract: Entrepreneurs play a key role in any economy. These are the people who have the skills and initiative necessary to take good new ideas to market and make the right decisions to make the idea profitable. The reward for the risks taken is the potential economic profits the entrepreneur could earn. Technically, a "women entrepreneur" is any women who organizes and manages any enterprise, usually with considerable initiative and risk. However, quite often the term "women-owned business" is used relative to government contracting. In this instance, the entrepreneur (a woman) owns (more than 50%), controls and runs the enterprise. Data has been collected from number of articles, books, periodicals and websites. The present study has been an attempt to generate awareness and to understand meaning, rationale for diversification. An extensive literature review is done on women entrepreneur. At the end some major problems faced by Indian women entrepreneurs, success stories of Indian women entrepreneurs, factors influencing women entrepreneurship and steps taken by the government for upliftment of Indian women entrepreneurs.

Keywords: Meaning of women entrepreneur, rationale for diversification, problems faced by Indian women entrepreneurs, success stories of Indian women entrepreneurs ,factors influencing women entrepreneurship, steps taken by the Indian government

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