IOSR-JBM   Volume-14 ~ Issue-4 ~ Nov-Dec-2013

Abstract: Employee Performance Management is a process for establishing a shared workforce understanding about what is to be achieved at an organisation level. Many factors affect the performance of the employees, in which performance of the employees affected attitudes, organizational commitment, organizational citizenship behavior and this study focuses on employee engagement work services sector. Data was collected from employees in Lawang Medica one of Hospital, in Malang Indonesia. The survey questionnaire was designed to collect information concerning three areas of management constructs: Leadership, Corporate Culture, Engagement and Performance. In order to minimize the potential bias, There were intelligence, maturity and breadth of social relationships, self motivation and encouragement of achievement, attitudes human relations questions pertaining to leadhersip, questions about functional culture, process - driven culture, time - based cultures, network cultures, for corporate culture, 3 questions: Career Roadmap (Planning and Tracking, Career Coaching on Demand, Internal Mobility (Jobs and Gigs, Networking and Community, Company Groove for engagement, and 3 questions: Timeliness in completing the task, Completion of employment , work without error for performance, to refine the analysis, the research comes with a Sony voice recorder type ICD-UX512F used to search for the clarity of the argument to the informant on the acceptance or rejection of the hypothesis. The result is a leadership influence on engagement, corporate culture and employee performance. This leadership influence will increase if the variables included engagement of employees. Interesting finding of this study is the high performance of employees can not be said to be due to the influence of culture ccorporate, but because of variable engagement, corporate culture influences the performance will be meaningful. This suggests that the importance of engagement in an organization.

Keywords: Leadhersip, Corporate Culture, Engagement, Performance

[1] Adair, J. 2010. Decision Making and Problem Solving Strategies:Learn Key Problem Solving Strategies; Sharpen Your Creative Thinking Skills; Make Effective Decisions,Kogan Page Publishers. San Francisco.
[2] Bacal, Robert and Douglas Max, 2003, Perfect Phrases for Performance, McGraw-Hill Companies, Inc.
[3] Blessingwhite research ,2013, Employee Engagement, research update, http:// www.blessingwhite.com/EEE__report.asp
[4] CBSR and Hewitt Associates, 2010, Engaging Employees Through CSR, http:// sustainabilityadvantage.com/wp-content/uploads/2010/10/Employee-Engagement- Defined.png
[5] CHRC, 2013, http://www.culturalhrc.ca/hrtools/06-e.asp
[6] CIPD-hr-profession, 2013, https://www.cipd.co.uk/cipd-hr-profession/hr-profession-map/professional-areas/
[7] Cummings, P.W. 1999, Open Management: Guides to Successful Practice, Amacom. New York.

Abstract: Quite a reasonable number of practitioners and scholars in advertising and sales promotion hold the view that there is no more dynamic and fascinating a field to either practice or study. Media advertising seems to be the most visible part of a firm's promotional program. Our television screens are full of advertisements. Promotion, especially using advertisement, gulps large chunk of many companies budget. Unfortunately, most marketing managers that engage in product advertisement find it difficult determining the effect, impact or contributions of huge advertisement expenditure on the overall business growth and performance of their organizations. Going by the fact that purchase action can be initiated when the brain retrieves and releases product information acquired and stored during advertisement, we therefore postulate that the ability of an individual to take rigorous purchase decision based on advertisement exposure is dependent on his/her recollection and retention skills. This study, therefore, attempts to determine the recollection skills of television advertisement among secondary school students in Nigeria. Specifically the study seeks to find out if the length (in this case, duration) of a television advertisement has significant relationship with its recollection. The study equally attempts to ascertain if the repetition of a television advertisement has any direct relationship with its retention. Findings from the study show that the duration of a TV advert has significant relationship with its recollection and that repetition of TV adverts enhances their retention.

Key words: Advert message, memory, recollection skill, repetition. retention, television advertisement.

[1]. Agbadudu, A. B. (2005), Communication in Management: a Nigerian Perspective, edited by Agbonifoh B A, Agbadudu A. B and Iyayi, F. I. O. Benin City: Malthouse Press.
[2]. Alabar, T. (2007), Basic Marketing, Principles and Practice, Makurdi: Aboki Publishers.
[3]. Anna, M. and Wirtz, J. (2004), "Consumer Complaining to firms: The determinants of channel choice", Journal of service marketing, 18, (2) 147-155.
[4]. Armstrong, G. (2005), "Integrated Marketing Communication: Advertising, Sales promotion and Public Relations, Marketing: An Introduction, New Jersey: Pearson Prentice Hall.
[5]. Belch, G. E. and Belch, M. A. (2001), Advertising and Promotion. An Integrated Marketing Communications Perspective, New York: McGraw Hill.
[6]. Bell, J. B. and Luddington, J. A. (2006), "Coping with customer complaints", Journal of Service Research, 8 (3) 221-233.
[7]. Bothma N., Brijball S., Brink A., (2004), Customer Behaviour: A Southern African Perspective, Cape Town: Juta and Co. Ltd.
[8]. Brochure of Benue State Teaching Service Board, Makurdi, 2010/2011 session.
[9]. Doyle, M. (2008), "New Ways of Measuring Value", Progressive Grocer- Value Executive Report.
[10]. Eboh, C. E. (2009), Social and Economics Research, Principles and Methods, Enugu: African Institute for Applied Economics.

Abstract: In the present globalized era, there has been a radical progress in the field of economy. In this progress women's participation is of greater importance. These women entrepreneurs have generally gained potential from the Self Help Groups. In fact these SGHs are making women as economically independent if not a sound one. They are emancipating their voice in all the spheres including the field of economy. Women Entrepreneur‟, in a larger sense, therefore is a woman who accepts challenging role to meet her personal needs and become economically self-sufficient. A woman faces numerous problems to reach her familial needs. At last, a women entrepreneur becomes economically self-sufficient after facing challenges. By identifying herself a successful entrepreneur, she shines in the two faces of her life i.e. society and family.

Key words: Rural women entrepreneur, entrepreneurship, problems of rural women entrepreneurs.

[1]. VIJAY KUMBHAR, Some Critical Issues of Women Entrepreneurship in Rural India, EUROPEAN ACADEMIC RESEARCH, VOL. I, ISSUE 2/ MAY 2013.
[2]. Anitha D.Pharm, Dr. R.Sritharan, Problems Being Faced By Women Entrepreneurs in Rural Areas, The International Journal Of Engineering And Science (Ijes) Volume2, Issue 3, Pages 52-55, 2013.
[3]. Sujata Kumari, Vandana Kaushik and Neeta Lodha, Problems Faced by Rural Women Entrepreneurs of Rajasthan, Stud Home Comm Sci, 4(2): 115-119 (2010).
[4]. Sreenivas Rao Behara, K.Niranjan, Rural Women Entrepreneurship in India, IJCEM International Journal of Computational Engineering & Management, Vol. 15 Issue 6, November 2012.
[5]. Jyoti Bahl, Status of women entrepreneurship in rural India, Asian Journal of Multidimensional Research Vol.1 Issue 2, July 2012.
[6]. Kishor N. Choudhary, Dr. Arvind P.Rayalwar, Opportunities and Challenges for Rural women Entrepreneurship in India, Variorum Multi- Disciplinary e-Research Journal Vol.-01, Issue-III, February 2011.
[7]. Sathiabama. K, Rural Women Empowerment and Entrepreneurship Development, eSS Student papers Sathiabama/Women Empowerment April 2010.
[8]. Brijesh Patel, Kirit Chadva, Rural Entrepreneurship in India: Challenge and Problems, International Journal of Advance Research in Computer Science and Management Studies, Volume 1, Issue 2, July 2013.
[9]. Dr. A.B. Siddiqui, Problems Encountered by Women Entrepreneurs in India, International 9Journal of Applied Research & Studies ISSN 2278 – 9480