Volume 1
Volume 2
Volume 3
Volume 4
Volume 5
Volume 6
Volume 7
- Citation
- Abstract
- Reference
- Full PDF
Paper Type
:
Research Paper
Title
:
Green Technology to Improvising Sustainable Development & Environmental Safety
Country
:
India
Authors
:
Dr. Jailaxmi || Ms. Aakansha Singh
Abstract: The idea of green technology, which sprang from the distress caused by ecological imbalance, is the main topic of this study work. As a result, environmental preservation has gained international attention. It is brought on by the current ecological challenges. Green technology encompasses a variety of research aimed at designing, modifying, and transforming items in order to promote sustainable development. To raise customer awareness of environmental......
Keywords: Green Technology, Sustainable Development, Environmental Safety, Green Product
[1].
Alsmadi, S. (2007). Green Technology and the Concern over the Environment: Measuring Environmental Consciousness of Jordanian Consumers. Journal of Promotion Management, 13(3-4), pp.339-361.
[2].
Bisoyi, B. & Das, B. (2017). Organic Farming: A Sustainable Environmental Ingenuity for Biotechnological Intervention towards a Green World. International Journal of Innovative Research in Science, Engineering and Technology, 6(9), pp.17900 17905.
[3].
Bisoyi, B. and Das, B.(2015). Development in the Field Of Technology for Cooperative Problem Solving Utilizing Nonconventional Energy Resources in India & Future Trend, International Journal of Scientific Research And Management, 3(1), pp.2321-3418.
[4].
Bisoyi, B. and Das, B. (2015). Adapting green technology for optimal deployment of renewable energy resources and green power for future sustainability, Indian Journal of Science & Technology, 8 (28), pp.1-6.
[5].
Bisoyi, B. and Das, B. (2015). Necessitate green environment for sustainable computing” published in Advances in Intelligent Systems and Computing, Advances in Intelligent Systems and Computing, Volume: 380, pp. 514-524
- Citation
- Abstract
- Reference
- Full PDF
Paper Type
:
Research Paper
Title
:
Digital Revolution -Boon or Bane to Women Entrepreneurs
Country
:
India
Authors
:
Dr. Veena A Karagudari
Abstract: Since the Digitalization after Post Corona, many entrepreneurs are facing it easy to transact with their clients. But at the same time the small entrepreneurs, who depend on cash transactions to meet the routine expenditures, face very difficult to manage and maintain their enterprises. Around 74% of Indian population depends on digital payments. Right from fruit vendors, street hawkers to big billionaires the digital revolution has left its footprints. Today in this digital world we can experience the systematic conversion of cash payments to digital payments, digital....
Keywords: Women entrepreneurs, Digital payments, Innovations in virtual payments
[1]. Entrepreneurship-scaling new heights- a book by entrepreneurs of AWAKE (NGO), published in 2006
[2]. OECD (2018) Digital skills for entrepreneurship
[3]. Singh S & Singh B (2018) /digital literacy and Women’s empowerment; a Systematic review , journal of information technology and politics
[4]. Aditya Sharma (2015): PhD thesis titled 'Digital India – A New Change In India Economy'
[5]. Prof. Onkaragouda Kakade and Deepa Tattimani (March 2020)-‘ Impact of Digital India on Women: A literature review’ Research Review International journal of Interdisciplinary Volume 5, Issue 3, page no 51-54
- Citation
- Abstract
- Reference
- Full PDF
Paper Type
:
Research Paper
Title
:
Inclusive banking for the Under-served Population: A Descriptive Study of Rural Districts in Uttarakhand
Country
:
India
Authors
:
Pradeep Bhatt
Abstract: Financial inclusion plays a vital role in fostering economic development, particularly in rural areas where access to formal banking remains a challenge. This study examines the availability, usage, and impact of banking services among underserved communities in rural districts of Uttarakhand. It explores the key barriers limiting financial access and evaluates the effectiveness of government and banking sector initiatives aimed at promoting inclusion.
Adopting a descriptive....
Keywords: Financial Inclusion, Financial Literacy, Inclusive Banking, Digital Infrastructure, Literacy Programs
[1].
Ahmadi, S., Ghanbari Movahed, R., & Gholamrezaie, S. (2022). Assessing the vulnerability of rural households to floods at pol-e Dokhtar region in Iran. Sustainability.
[2].
More, A., & Aslekar, A. (2022). Role of ICT &Fintech in Indian agriculture. … Conference on Decision Aid Sciences and …
[3].
Purnagunawan, R. M., & Della Temenggung, L. A. (2022). Financial Inclusion and Economic Recovery Programme. … Indonesia Safe from …
[4].
El-Nahal, N. M. I. (2022). The Role of Financial Inclusion in Enhancing Social Justice. Arab Journal of Administration.
[5].
Metzger, M., Were, M., & Pédussel Wu, J. (2022). Financial inclusion, mobile money and regulatory architecture. Source Unknown
- Citation
- Abstract
- Reference
- Full PDF
Paper Type
:
Research Paper
Title
:
The Evolving Workplace: The Impact of Artificial Intelligence on HR Strategies
Country
:
Authors
:
Ms. Alka Sood || Prof. Arun Kant Painoli
Abstract: The use of Artificial Intelligence (AI) Technology in Human Resource (HR) processes has shown the beginning of a new era in the workplace. The purpose of this research study is to analyze how AI-operated innovation recruitment, talent development, employee relationship and human resource activities are changing the wide scope. It looks in AI's ability to reduce prejudice, improve efficiency, and increase productivity in human resource management decisions, consider moral issues and challenges arising from such rigorous changes. There is no......
Keywords: - Artificial Intelligence (AI), HR practice, recruitment, chatbots, compliance, digital transformation
[1].
Singh, A., Shaurya, A. Impact of Artificial Intelligence on HR practices in the UAE. Humanit Soc Sci Commun 8, 312 (2021). https://doi.org/10.1057/s41599-021-00995-4.
[2].
Umasankar Murugesan, Padmavathy Subramanian, Shefali Srivastava, Ashish Dwivedi,A study of Artificial Intelligence impacts on Human Resource Digitalization in Industry 4.0, Decision Analytics Journal, Volume 7, 2023, 100249, ISSN 2772-6622, https://doi.org/10.1016/j.dajour.2023.100249.
[3].
Albert EA (2019) AI in talent acquisition: a review of AI-applications used inrecruitment and selection. Strateg. HR Rev. 18(5):215–221[4].
Aspan H (2020) Individual characteristics and job characteristics on work effectiveness in the stateowned company: the moderating effect of emotional intelligence. Int J InnovCreat Chang (IJICC) 13(6):761–774
[5].
Bhardwaj G, Singh SV, Kumar V (2020) An empirical study of artificial intelligence and its impact on human resource functions. In: 2020 International Conference on Computation, Automation and Knowledge Management (ICCAKM), IEEE, p 47–51
- Citation
- Abstract
- Reference
- Full PDF
Paper Type
:
Research Paper
Title
:
Role of Technology in Advancing Green Marketing Practices: A Conceptual Paper
Country
:
India
Authors
:
Deep Shikha Bohra
Abstract: The escalating environmental challenges and heightened consumer awareness towards sustainability have compelled businesses to adopt green marketing practices. This paper explores the pivotal role of technology in advancing these practices, thus enabling firms to align their marketing strategies with sustainable principles. We review existing literature to highlight how technological advancements— from digital marketing tools to eco-friendly packaging innovations—impact green marketing efficacy. Big data analytics, social media platforms, and artificial......
Keywords: Green marketing practices, technology, sustainability, social media marketing, and artificial intelligence.
[1].
Agichtein, E., Castillo, C., Donato, D., Gionis, A., &Winkelman, J. (2006). Finding high-quality content in social media. Proceedings of the 2006 International Conference on Weblogs and Social Media.
[2].
Bennett, R., & Rundle-Thiele, S. (2005). The Brand Trust of Nonprofit Organizations. Journal of Nonprofit& Public Sector Marketing, 13(2), 85-101.
[3].
Bourlakis, M., Psaradellis, G., & Hodge, R. (2014). The role of big data analytics in adding customer value. International Journal of Retail & Distribution Management, 42(8), 763-780.
[4].
Burgess, M. & O’Neill, E. (2022). Sustainable packaging: a review of the literature and the emerging trends. Journal of Cleaner Production, 331, 129946.
[5].
Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing. Pearson.
- Citation
- Abstract
- Reference
- Full PDF
Paper Type
:
Research Paper
Title
:
Intellectual Property Rights in the Digital Age: Challenges and Opportunities
Country
:
India
Authors
:
Dr. Pallavi Bhardwaj || Dr. Kiran Sharma
Abstract: In the contemporary digital era, the domain of Intellectual Property Rights (IPR) faces unprecedented challenges and transformative opportunities. The rapid proliferation of digital technologies and platforms has revolutionized how content is created, disseminated, and consumed, thereby testing the adequacy of traditional IPR frameworks. This paper critically explores the shifting paradigms of IPR in the digital age, focusing on pressing concerns such as digital piracy, copyright infringement, jurisdictional complexities, and the implications of emerging technologies like artificial intelligence (AI) and blockchain. While the online platforms and internet have democratized....
Keywords: Intellectual Property rights, copyright enforcement, social media, digital age, artificial intelligence, blockchain technology
[1].
Benkler, Y. (2006). The wealth of networks: How social production transforms markets and freedom. Yale University Press. https://doi.org/10.12987/yale/9780300125771.001.0001
[2].
Davenport, T. H. (2013). Analytics at work: Smarter decisions, better results. Harvard Business Review Press. https://doi.org/10.2139/ssrn.2205406
[3].
De Groen, W. P., et al. (2018). The rise of the platform economy: The impact of digital platforms on the labor market. European Commission. https://doi.org/10.2767/49359
[4].
Decherney, P. (2015). Copyright law in the digital age: The challenges of the internet and new technologies. Harvard Journal of Law & Technology, 28(1), 1–40. https://jolt.law.harvard.edu/assets/articlePDFs/v28/Decherney.pdf
[5].
Drahos, P., & Braithwaite, J. (2002). Information feudalism: Who owns the knowledge economy? New Press. https://doi.org/10.1080/09692290210124481
- Citation
- Abstract
- Reference
- Full PDF
Paper Type
:
Research Paper
Title
:
Impact Of Green Marketing on Consumer Perception Towards House Hold Products
Country
:
India
Authors
:
ANSHIKA CHAUHAN || DR. MOUSMI GOEL
Abstract: This paper discusses the issue of green marketing that involves the promotion of environmentally friendly products and services. In contrast to traditional marketing, green marketing focuses on the use of products that are friendly to the environment. It is also known as Environmental or Ecological marketing, the efforts are increasingly popular across the globe and are vital for enlightening consumers about environmental-friendly products and their effects. This research examines the impact of green marketing on consumer perception......
Keywords: Green marketing, consumer perception, sustainability, eco-friendly branding, ethical business practices
[1].
Kassarjian, H. H. (1971). Incorporating environmental concerns in marketing strategies. Journal of Consumer Research, 8(1), 23-29.
[2].
Balderjahn, I. (1988). Consciousness for environmentally friendly consumption: An empirical analysis. Journal of Consumer Policy, 11(4), 291-308.
[3].
Tilikidou, I., & Delistavrou, A. (2001). Attitudes towards environmentally friendly products among Greek consumers. European Journal of Marketing, 35(1/2), 33-52.
[4].
Uydaci, M. (2002). Green marketing awareness and consumer behavior. Journal of Business Ethics, 40(3), 281-289.
[5].
Diamantopoulos, A., Schlegelmilch, B. B., Sinkovics, R. R., & Bohlen, G. M. (2003). Can socio-demographics still play a role in profiling green consumers? A review. Journal of Business Research, 56(6), 465-480.
- Citation
- Abstract
- Reference
- Full PDF
Paper Type
:
Research Paper
Title
:
An Analysis on Service Quality Dimensions in Indian Rural Banking
Country
:
India
Authors
:
GUNJAN SHARMA || Dr. Mousmi Goel
Abstract: Banking is an essential part of modern-day life. In the present scenario of competitive banking, excellence in customer service is the most important tool for long term sustained growth.A service is an action or sequence of acts of a more or less intangible character that typically, though not always, occur during interactions between the client and the service provider's systems and/or staff and are offered as remedies for the client's issues.The SERVQUAL model.....
Keywords: service quality dimension, servqual model, performance of banks
al, D. E. (2017). Service Quality and customers ‘satisfaction in HDFC Bank. Pacific Business Review International, 9(11), 55-66.
Asom, S. T., & Ijirshar, V. U. (2017). An assessment of credit accessibility
- Citation
- Abstract
- Reference
- Full PDF
Paper Type
:
Research Paper
Title
:
A Review on Embracing the Digital Shift: Innovations Driving Excellence in Modern Microbiology
Country
:
Authors
:
Dr.N.Murugalatha || .Ms. Saloni Arora || .Mr. Rahul Kumar || .Ms. Paridhi Rawat
Abstract: The digital revolution has introduced significant changes to the field of microbiology, bringing in advanced technologies that have affected research, diagnostics, and education. Modern microbiology now makes extensive use of tools such as next-generation sequencing (NGS), artificial intelligence (AI), big data analytics, and digital simulations. These tools help improve accuracy, speed, and efficiency in microbiological work. In laboratory settings, digital technologies support faster microbial identification, automate time-consuming tasks, and allow the processing......
Keywords: Digital Microbiology, Bioinformatics, Artificial Intelligence, Next-Generation Sequencing (NGS), MALDI-TOF MS, Microbial Diagnostics, Virtual Labs, Cloud Computing, Big Data Analytics, Antimicrobial Resistance, Microbiome, Machine Learning, Digital Education in Microbiology, Precision Medicine
[1].
Chatterjee, S., Bhattacharya, M., & Dhama, K. (2020). Artificial Intelligence in microbiology: Applications and future prospects. Journal of Infection and Public Health, 13(9), 1411–1415.
[2].
Didelot, X., Bowden, R., Wilson, D. J., Peto, T. E., & Crook, D. W. (2012). Transforming clinical microbiology with bacterial genome sequencing. Nature Reviews Genetics, 13(9), 601–612.
[3].
Langille, M. G. I., et al. (2013). Predictive functional profiling of microbial communities using 16S rRNA marker gene sequences. Nature Biotechnology, 31(9), 814–821.
[4].
Zhou, Q., et al. (2019). Applications of artificial intelligence in predictive microbiology. Trends in Food Science & Technology, 92, 394–405.
[5].
Makransky, G., & Mayer, R. E. (2022). Benefits of integrating virtual reality into microbiology education. Computers & Education, 176, 104345
- Citation
- Abstract
- Reference
- Full PDF
Paper Type
:
Research Paper
Title
:
A Decade Landscape of Digital Marketing Research (2014–2023): A Bibliometric Review of Global Trends, Themes, and Influential Contributions
Country
:
India
Authors
:
Surendra Singh Jagwan || Surendra Singh Jagwan || Dr. Ashwani Sharma
Abstract: Digital marketing has been a prominent option for all businesses for marketing and other growth perspectives. This field is transforming with time and new tools and techniques are coming into existence. Since the advent of internet technology year by year new technologies came and helped marketer use them in the promotion of their businesses online. This study focuses on the bibliometric analysis of the last ten years research has been done in the field of digital......
Keywords: Internet, Digital Marketing, Social Media Marketing, Search Engine Optimization (SEO), Artificial Intelligence (AI), E Commerce & Small and Medium Enterprise (SME)
[1]. Ardito, L., Petruzzelli, A. M., Panniello, U., &Garavelli, A. C. (2018). Towards Industry 4.0: Mapping digital technologies for supply chain management-marketing integration. Business process management journal, 25(2), 323-346.
[2]. Armutcu, B., Tan, A., Amponsah, M., Parida, S., &Ramkissoon, H. (2023). Tourist behaviour: The role of digital marketing and social media. Actapsychologica, 240, 104025.
[3]. Bassano, C., Barile, S., Piciocchi, P., Spohrer, J. C., Iandolo, F., & Fisk, R. (2019). Storytelling about places: Tourism marketing in the digital age. Cities, 87, 10-20.
[4]. Behera, R. K., Gunasekaran, A., Gupta, S., Kamboj, S., &Bala, P. K. (2020). Personalized digital marketing recommender engine. Journal of Retailing and Consumer Services, 53, 101799.
[5].
Chaffey, D., & Smith, P. R. (2022). Digital marketing excellence: Planning, optimizing and integrating online marketing. Taylor & Francis
- Citation
- Abstract
- Reference
- Full PDF
| Paper Type | : | Research Paper |
| Title | : | Green Technology to Improvising Sustainable Development & Environmental Safety |
| Country | : | India |
| Authors | : | Dr. Jailaxmi || Ms. Aakansha Singh |
Abstract: The idea of green technology, which sprang from the distress caused by ecological imbalance, is the main topic of this study work. As a result, environmental preservation has gained international attention. It is brought on by the current ecological challenges. Green technology encompasses a variety of research aimed at designing, modifying, and transforming items in order to promote sustainable development. To raise customer awareness of environmental......
Keywords: Green Technology, Sustainable Development, Environmental Safety, Green Product
[1].
Alsmadi, S. (2007). Green Technology and the Concern over the Environment: Measuring Environmental Consciousness of Jordanian Consumers. Journal of Promotion Management, 13(3-4), pp.339-361.
[2].
Bisoyi, B. & Das, B. (2017). Organic Farming: A Sustainable Environmental Ingenuity for Biotechnological Intervention towards a Green World. International Journal of Innovative Research in Science, Engineering and Technology, 6(9), pp.17900 17905.
[3].
Bisoyi, B. and Das, B.(2015). Development in the Field Of Technology for Cooperative Problem Solving Utilizing Nonconventional Energy Resources in India & Future Trend, International Journal of Scientific Research And Management, 3(1), pp.2321-3418.
[4].
Bisoyi, B. and Das, B. (2015). Adapting green technology for optimal deployment of renewable energy resources and green power for future sustainability, Indian Journal of Science & Technology, 8 (28), pp.1-6.
[5].
Bisoyi, B. and Das, B. (2015). Necessitate green environment for sustainable computing” published in Advances in Intelligent Systems and Computing, Advances in Intelligent Systems and Computing, Volume: 380, pp. 514-524
- Citation
- Abstract
- Reference
- Full PDF
| Paper Type | : | Research Paper |
| Title | : | Digital Revolution -Boon or Bane to Women Entrepreneurs |
| Country | : | India |
| Authors | : | Dr. Veena A Karagudari |
Abstract: Since the Digitalization after Post Corona, many entrepreneurs are facing it easy to transact with their clients. But at the same time the small entrepreneurs, who depend on cash transactions to meet the routine expenditures, face very difficult to manage and maintain their enterprises. Around 74% of Indian population depends on digital payments. Right from fruit vendors, street hawkers to big billionaires the digital revolution has left its footprints. Today in this digital world we can experience the systematic conversion of cash payments to digital payments, digital....
Keywords: Women entrepreneurs, Digital payments, Innovations in virtual payments
[1]. Entrepreneurship-scaling new heights- a book by entrepreneurs of AWAKE (NGO), published in 2006
[2]. OECD (2018) Digital skills for entrepreneurship
[3]. Singh S & Singh B (2018) /digital literacy and Women’s empowerment; a Systematic review , journal of information technology and politics
[4]. Aditya Sharma (2015): PhD thesis titled 'Digital India – A New Change In India Economy'
[5]. Prof. Onkaragouda Kakade and Deepa Tattimani (March 2020)-‘ Impact of Digital India on Women: A literature review’ Research Review International journal of Interdisciplinary Volume 5, Issue 3, page no 51-54
- Citation
- Abstract
- Reference
- Full PDF
| Paper Type | : | Research Paper |
| Title | : | Inclusive banking for the Under-served Population: A Descriptive Study of Rural Districts in Uttarakhand |
| Country | : | India |
| Authors | : | Pradeep Bhatt |
Abstract: Financial inclusion plays a vital role in fostering economic development, particularly in rural areas where access to formal banking remains a challenge. This study examines the availability, usage, and impact of banking services among underserved communities in rural districts of Uttarakhand. It explores the key barriers limiting financial access and evaluates the effectiveness of government and banking sector initiatives aimed at promoting inclusion.
Adopting a descriptive....
Keywords: Financial Inclusion, Financial Literacy, Inclusive Banking, Digital Infrastructure, Literacy Programs
[1].
Ahmadi, S., Ghanbari Movahed, R., & Gholamrezaie, S. (2022). Assessing the vulnerability of rural households to floods at pol-e Dokhtar region in Iran. Sustainability.
[2].
More, A., & Aslekar, A. (2022). Role of ICT &Fintech in Indian agriculture. … Conference on Decision Aid Sciences and …
[3].
Purnagunawan, R. M., & Della Temenggung, L. A. (2022). Financial Inclusion and Economic Recovery Programme. … Indonesia Safe from …
[4].
El-Nahal, N. M. I. (2022). The Role of Financial Inclusion in Enhancing Social Justice. Arab Journal of Administration.
[5].
Metzger, M., Were, M., & Pédussel Wu, J. (2022). Financial inclusion, mobile money and regulatory architecture. Source Unknown
- Citation
- Abstract
- Reference
- Full PDF
| Paper Type | : | Research Paper |
| Title | : | The Evolving Workplace: The Impact of Artificial Intelligence on HR Strategies |
| Country | : | |
| Authors | : | Ms. Alka Sood || Prof. Arun Kant Painoli |
Abstract: The use of Artificial Intelligence (AI) Technology in Human Resource (HR) processes has shown the beginning of a new era in the workplace. The purpose of this research study is to analyze how AI-operated innovation recruitment, talent development, employee relationship and human resource activities are changing the wide scope. It looks in AI's ability to reduce prejudice, improve efficiency, and increase productivity in human resource management decisions, consider moral issues and challenges arising from such rigorous changes. There is no......
Keywords: - Artificial Intelligence (AI), HR practice, recruitment, chatbots, compliance, digital transformation
[1].
Singh, A., Shaurya, A. Impact of Artificial Intelligence on HR practices in the UAE. Humanit Soc Sci Commun 8, 312 (2021). https://doi.org/10.1057/s41599-021-00995-4.
[2].
Umasankar Murugesan, Padmavathy Subramanian, Shefali Srivastava, Ashish Dwivedi,A study of Artificial Intelligence impacts on Human Resource Digitalization in Industry 4.0, Decision Analytics Journal, Volume 7, 2023, 100249, ISSN 2772-6622, https://doi.org/10.1016/j.dajour.2023.100249.
[3].
Albert EA (2019) AI in talent acquisition: a review of AI-applications used inrecruitment and selection. Strateg. HR Rev. 18(5):215–221[4].
Aspan H (2020) Individual characteristics and job characteristics on work effectiveness in the stateowned company: the moderating effect of emotional intelligence. Int J InnovCreat Chang (IJICC) 13(6):761–774
[5].
Bhardwaj G, Singh SV, Kumar V (2020) An empirical study of artificial intelligence and its impact on human resource functions. In: 2020 International Conference on Computation, Automation and Knowledge Management (ICCAKM), IEEE, p 47–51
- Citation
- Abstract
- Reference
- Full PDF
| Paper Type | : | Research Paper |
| Title | : | Role of Technology in Advancing Green Marketing Practices: A Conceptual Paper |
| Country | : | India |
| Authors | : | Deep Shikha Bohra |
Abstract: The escalating environmental challenges and heightened consumer awareness towards sustainability have compelled businesses to adopt green marketing practices. This paper explores the pivotal role of technology in advancing these practices, thus enabling firms to align their marketing strategies with sustainable principles. We review existing literature to highlight how technological advancements— from digital marketing tools to eco-friendly packaging innovations—impact green marketing efficacy. Big data analytics, social media platforms, and artificial......
Keywords: Green marketing practices, technology, sustainability, social media marketing, and artificial intelligence.
[1].
Agichtein, E., Castillo, C., Donato, D., Gionis, A., &Winkelman, J. (2006). Finding high-quality content in social media. Proceedings of the 2006 International Conference on Weblogs and Social Media.
[2].
Bennett, R., & Rundle-Thiele, S. (2005). The Brand Trust of Nonprofit Organizations. Journal of Nonprofit& Public Sector Marketing, 13(2), 85-101.
[3].
Bourlakis, M., Psaradellis, G., & Hodge, R. (2014). The role of big data analytics in adding customer value. International Journal of Retail & Distribution Management, 42(8), 763-780.
[4].
Burgess, M. & O’Neill, E. (2022). Sustainable packaging: a review of the literature and the emerging trends. Journal of Cleaner Production, 331, 129946.
[5].
Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing. Pearson.
- Citation
- Abstract
- Reference
- Full PDF
| Paper Type | : | Research Paper |
| Title | : | Intellectual Property Rights in the Digital Age: Challenges and Opportunities |
| Country | : | India |
| Authors | : | Dr. Pallavi Bhardwaj || Dr. Kiran Sharma |
Abstract: In the contemporary digital era, the domain of Intellectual Property Rights (IPR) faces unprecedented challenges and transformative opportunities. The rapid proliferation of digital technologies and platforms has revolutionized how content is created, disseminated, and consumed, thereby testing the adequacy of traditional IPR frameworks. This paper critically explores the shifting paradigms of IPR in the digital age, focusing on pressing concerns such as digital piracy, copyright infringement, jurisdictional complexities, and the implications of emerging technologies like artificial intelligence (AI) and blockchain. While the online platforms and internet have democratized....
Keywords: Intellectual Property rights, copyright enforcement, social media, digital age, artificial intelligence, blockchain technology
[1].
Benkler, Y. (2006). The wealth of networks: How social production transforms markets and freedom. Yale University Press. https://doi.org/10.12987/yale/9780300125771.001.0001
[2].
Davenport, T. H. (2013). Analytics at work: Smarter decisions, better results. Harvard Business Review Press. https://doi.org/10.2139/ssrn.2205406
[3].
De Groen, W. P., et al. (2018). The rise of the platform economy: The impact of digital platforms on the labor market. European Commission. https://doi.org/10.2767/49359
[4].
Decherney, P. (2015). Copyright law in the digital age: The challenges of the internet and new technologies. Harvard Journal of Law & Technology, 28(1), 1–40. https://jolt.law.harvard.edu/assets/articlePDFs/v28/Decherney.pdf
[5].
Drahos, P., & Braithwaite, J. (2002). Information feudalism: Who owns the knowledge economy? New Press. https://doi.org/10.1080/09692290210124481
- Citation
- Abstract
- Reference
- Full PDF
| Paper Type | : | Research Paper |
| Title | : | Impact Of Green Marketing on Consumer Perception Towards House Hold Products |
| Country | : | India |
| Authors | : | ANSHIKA CHAUHAN || DR. MOUSMI GOEL |
Abstract: This paper discusses the issue of green marketing that involves the promotion of environmentally friendly products and services. In contrast to traditional marketing, green marketing focuses on the use of products that are friendly to the environment. It is also known as Environmental or Ecological marketing, the efforts are increasingly popular across the globe and are vital for enlightening consumers about environmental-friendly products and their effects. This research examines the impact of green marketing on consumer perception......
Keywords: Green marketing, consumer perception, sustainability, eco-friendly branding, ethical business practices
[1].
Kassarjian, H. H. (1971). Incorporating environmental concerns in marketing strategies. Journal of Consumer Research, 8(1), 23-29.
[2].
Balderjahn, I. (1988). Consciousness for environmentally friendly consumption: An empirical analysis. Journal of Consumer Policy, 11(4), 291-308.
[3].
Tilikidou, I., & Delistavrou, A. (2001). Attitudes towards environmentally friendly products among Greek consumers. European Journal of Marketing, 35(1/2), 33-52.
[4].
Uydaci, M. (2002). Green marketing awareness and consumer behavior. Journal of Business Ethics, 40(3), 281-289.
[5].
Diamantopoulos, A., Schlegelmilch, B. B., Sinkovics, R. R., & Bohlen, G. M. (2003). Can socio-demographics still play a role in profiling green consumers? A review. Journal of Business Research, 56(6), 465-480.
- Citation
- Abstract
- Reference
- Full PDF
| Paper Type | : | Research Paper |
| Title | : | An Analysis on Service Quality Dimensions in Indian Rural Banking |
| Country | : | India |
| Authors | : | GUNJAN SHARMA || Dr. Mousmi Goel |
Abstract: Banking is an essential part of modern-day life. In the present scenario of competitive banking, excellence in customer service is the most important tool for long term sustained growth.A service is an action or sequence of acts of a more or less intangible character that typically, though not always, occur during interactions between the client and the service provider's systems and/or staff and are offered as remedies for the client's issues.The SERVQUAL model.....
Keywords: service quality dimension, servqual model, performance of banks
al, D. E. (2017). Service Quality and customers ‘satisfaction in HDFC Bank. Pacific Business Review International, 9(11), 55-66.
Asom, S. T., & Ijirshar, V. U. (2017). An assessment of credit accessibility
- Citation
- Abstract
- Reference
- Full PDF
| Paper Type | : | Research Paper |
| Title | : | A Review on Embracing the Digital Shift: Innovations Driving Excellence in Modern Microbiology |
| Country | : | |
| Authors | : | Dr.N.Murugalatha || .Ms. Saloni Arora || .Mr. Rahul Kumar || .Ms. Paridhi Rawat |
Abstract: The digital revolution has introduced significant changes to the field of microbiology, bringing in advanced technologies that have affected research, diagnostics, and education. Modern microbiology now makes extensive use of tools such as next-generation sequencing (NGS), artificial intelligence (AI), big data analytics, and digital simulations. These tools help improve accuracy, speed, and efficiency in microbiological work. In laboratory settings, digital technologies support faster microbial identification, automate time-consuming tasks, and allow the processing......
Keywords: Digital Microbiology, Bioinformatics, Artificial Intelligence, Next-Generation Sequencing (NGS), MALDI-TOF MS, Microbial Diagnostics, Virtual Labs, Cloud Computing, Big Data Analytics, Antimicrobial Resistance, Microbiome, Machine Learning, Digital Education in Microbiology, Precision Medicine
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| Paper Type | : | Research Paper |
| Title | : | A Decade Landscape of Digital Marketing Research (2014–2023): A Bibliometric Review of Global Trends, Themes, and Influential Contributions |
| Country | : | India |
| Authors | : | Surendra Singh Jagwan || Surendra Singh Jagwan || Dr. Ashwani Sharma |
Abstract: Digital marketing has been a prominent option for all businesses for marketing and other growth perspectives. This field is transforming with time and new tools and techniques are coming into existence. Since the advent of internet technology year by year new technologies came and helped marketer use them in the promotion of their businesses online. This study focuses on the bibliometric analysis of the last ten years research has been done in the field of digital......
Keywords: Internet, Digital Marketing, Social Media Marketing, Search Engine Optimization (SEO), Artificial Intelligence (AI), E Commerce & Small and Medium Enterprise (SME)
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